“THE CHALLENGE”, is played each month corresponding with High School sports. The Host, FIBRANDING contacts High Schools inside a region to participate. The game is scheduled 3 months in advance to prepare each element of “THE CHALLENGE”.
“THE CHALLENGE”, starts with 7-10 High Schools inside a region of each State. Parents & Students from each High School compete against each other on Instagram to earn points and individual prizes.
Each game has a sponsor who provides grants for participating High School athletic departments along with an additional grant to “THE CHALLENGE” Winner.
In addition, parents & students from each High School in the game have a chance to win daily prizes.
“THE CHALLENGE” played over 4 weeks, parents & students are tasked to follow the games sponsor on Instagram. The game has an official point system were parents & students collect points each day by interacting on Instagram.
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