Instagram becomes a brand engagement avenue connecting with parents & students in the game. The game will average 30,000 parents & students inside each market.
Each student from each High School receives customized Challenge T-Shirts in school colors including their mascot. T-Shirt includes each sponsors logo and Instagram account.
Part of the game, team members in support of each sponsor appear in 20 separate High School sporting events supporting both Girls & Boys teams
“THE CHALLENGE” includes a customized fully branded 2020 SUV, that displays EACH sponsors brand and marketing message displaying eye catching graphics to grab the attention of any passerby along with parents and students at each game during the game.
“THE CHALLENGE” has an official point system that will be provided to each school. Parents & Students earns points each day for their high school. Points are calculated during the game and total points are based on a percentage of each schools by student count.
Each School will have a kickoff with FIBRANDING the game host covering the point system and rules of the game. Each school will have a banner posted in their gym with the Sponsors Instagram including game rules.
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